Integrations

Channel Connections

Connect Instagram and WhatsApp to Flur Commerce. Inbound and outbound readiness are tracked as separate statuses — a connected channel can still require provider approval before sending messages.

Inbound ≠ Outbound: Receiving messages from customers (inbound) and sending messages to customers (outbound) are different capabilities with different approval requirements.

Channel status grid

Current status for each channel and direction. Check each independently — a channel is not fully ready until both inbound and outbound show Ready.

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Instagram

Inbound

Ready

Receiving messages from customers

Outbound

Pending approval

Provider review pending. Outbound messaging is not available until Meta approves your account.

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Inbound

Ready

Receiving messages from customers

Outbound

Ready

These statuses reflect a specific account configuration example. Your account status will depend on your channel connections and provider approvals.

Platform policy

Why outbound requires separate approval

Connecting your Instagram or WhatsApp account allows Flur to identify and receive inbound messages from customers — this does not require platform pre-approval.

Sending messages outbound — particularly at scale or outside an active conversation — requires explicit approval from the platform (Meta, for both Instagram and WhatsApp). This is a platform policy designed to prevent spam and protect users.

Flur does not control or bypass this approval process. Connecting your account initiates eligibility, but approval timelines and outcomes are determined by Meta.

Flur will never suggest or facilitate bypassing platform provider requirements. Channel connections are always established within platform policy.

How to connect and check your status

Open Channel Connections

In Commerce → Integrations → Channels, you see the status grid for all available channels. Each channel shows its current inbound and outbound status independently.

Connect Instagram

Authenticate with your Meta Business account. Flur is granted permission to read inbound messages from your Instagram account. Inbound status updates to Ready.

Outbound approval (Instagram)

Outbound messaging on Instagram requires a separate provider review. Flur displays "Pending approval" for outbound until Meta approves your account for outbound messaging.

Connect WhatsApp

Connect your WhatsApp Business account via the WhatsApp Business API. Both inbound and outbound status update independently as each capability becomes available.

Monitor statuses independently

Don't assume both directions are ready because one is. Always check inbound and outbound separately. Error states show a meaningful explanation — not just a generic failure.

Error states with explanations

When something goes wrong, Flur shows a meaningful explanation — not just a red dot.

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Instagram outbound — Token expired

Your Instagram account token has expired. Re-authenticate via Commerce → Integrations → Channels to restore outbound messaging capability.

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WhatsApp — Business verification required

Meta requires business verification before activating this WhatsApp Business account. Complete verification in your Meta Business Manager to proceed.

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Instagram inbound — Permission removed

The Flur app no longer has permission to read messages on this Instagram account. This may occur if permissions were changed in Meta Business Settings. Re-connect to restore access.

Frequently asked questions

Why is outbound different from inbound?

Inbound (receiving messages from customers) is granted when you connect your account. Outbound (sending messages to customers) requires separate provider approval from Meta. This is a platform policy to prevent spam and protect users — Flur does not control or bypass this process.

Does connecting Instagram give Flur access to post on my behalf?

No. Connecting your Instagram account for channel use grants Flur permission to receive and respond to inbound messages in customer conversations. It does not grant permission to create posts, publish to your feed, add Stories, or access your Instagram analytics.

How do I get WhatsApp outbound approved?

WhatsApp outbound messaging approval is managed by Meta through the WhatsApp Business API. Flur will display the steps required in your account setup flow. Approval timelines are determined by Meta — Flur cannot expedite them.

Can I connect the same Instagram account to multiple Flur Commerce accounts?

This depends on Meta's policies and your Business Manager configuration. Contact support if you need to understand multi-account channel connection options.

What happens to active conversations if a channel connection breaks?

If a channel connection breaks (e.g. token expires), inbound messages from that channel will not be received. Existing conversations in Flur remain accessible, but new messages from the channel are paused until the connection is restored.

Related integrations and features

Shopify Meta Catalogue Acuity Conversational AI

Connect your channels

Link Instagram and WhatsApp to bring customer conversations into Flur Commerce workflows.

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